There is much to unpack about the events that unfolded during the year. Following the liberalization of the Egyptian pound in November 2016, we found ourselves with a paralyzed market as the currency was still in the early stages of finding its footing and everyone — the business community and consumers alike — was adjusting to the dislocation. As such, we were faced with a new reality that forced us to shift our business strategy and evolve GB Auto Group into more than just an automotive leader, but a fully diversified player.
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